Creative digital storyteller and product marketing manger hailing from Sydney, Australia. Now living, dreaming and working in New York City.

Generosity, let’s take it a step further…

I’ve been following the journey of the ALS Ice Bucket Challenge with keen interest over the past few weeks. As a marketing professional in the Not for Profit sector, a fundraising action like the challenge is a marketer’s dream. In what seems like a relatively easy & replicable action to take, ALS is raising awareness and […]


Finding my “why”

How often do you sit down and think about WHY you do what you do? What drives you to get up in the morning, puts purpose into your day and keeps you up at night pondering? I was interviewed by a colleague at work today for an upcoming story in one of our supporter magazines, […]