Creative digital storyteller and product marketing manger hailing from Sydney, Australia. Now living, dreaming and working in New York City.

Generosity, let’s take it a step further…

I’ve been following the journey of the ALS Ice Bucket Challenge with keen interest over the past few weeks. As a marketing professional in the Not for Profit sector, a fundraising action like the challenge is a marketer’s dream. In what seems like a relatively easy & replicable action to take, ALS is raising awareness and […]


Finding my “why”

How often do you sit down and think about WHY you do what you do? What drives you to get up in the morning, puts purpose into your day and keeps you up at night pondering? I was interviewed by a colleague at work today for an upcoming story in one of our supporter magazines, […]


Welcome to My Table

Sharing a meal is one of the oldest rituals, pastimes and arts of humanity. An act universally recognised as one of hospitality and community. A symbol of friendship and kindness. Yet I fear we  are slowly losing connection to this communal tradition. Have you ever been asked who you’d invite to dinner if you had […]